PLEASE NOTE: The following is a very silly work of fiction and as such is not intended as a solicitation for a lawsuit.
“Hello,” said the Unilever Corporation, “I am the Unilever Corporation. Here is some soap.”
The Unilever Corporation gave me a bar of soap the size of a matchbook.
“I have sensitive skin, Unilever Corporation, will this soap irritate my skin? Is it safe to use on the face or is it strictly for the body?”
“Yes,” said the Unilever Corporation.
“Yes it’s safe for the face or yes it’s just for the body?”
“Here is another bar of soap,” said the Unilever Corporation.
“Is this one better for my sensitive skin Unilever Corporation?” I asked demurely, for the Unilever Corporation was somewhat intimidating in spite of its tremendous generosity to me, or perhaps because of it.
“It is the same soap. I am only giving it to you because it is our newest line of soap.”
“I’m sorry if I offended you Unilever Corporation, I didn’t mean to be ungrateful, honestly.”
I clutched the two new bars of soap to my chest and tried to fight back the tears.
The Unilever Corporation did not respond to my apology and I became even more depressed.
“You know, Unilever Corporation, I understand that we lash out when we’re hurt but you needn’t be so cruel. Unilever Corporation, do you have something to say?”
The Unilever Corporation was much taller than me and it wore a tightly fitted dark silver suit with a red and white striped tie and blue shoes and a shining pin bearing the Unilever insignia on its lapel. The Unilever Corporation’s hair was chestnut and although it was combed neatly to the side and did not become mussed with the wind it did not look greasy or matted down by any gel or pomade. I suspected that this was a result of the Unilever Corporation using one of its own fine products.
The Unilever Corporation sighed and looked at the soap samples that it had given me.
“They’re beautiful Unilever Corporation, thank you so much. I wish I had something that I could give to you.”
“I am the Unilever Corporation,” said the Unilever Corporation.
As my eyes welled up with tears of joy I said, “Unilever Corporation, I love it!”
“As a corporation my assets will continue beyond the lifetimes of my shareholders, my bondholders.”
“I know Unilever Corporation, I know,” I said as I took the Unilever Corporation’s hand.
Perhaps it was the industrial perfume wafting from my soap but I detected the smell of daisies and they reminded me of home. I hadn’t been home since mother died- it was too painful. Home was a simple Victorian farmhouse in Saxton, Delaware on a gracious and quiet plain of land that led all the way down to the Chesapeake Bay, where the daisies grew. As the Unilever Corporation continued to tell me the advantages of a limited liability partnership, I thought of mother picking daisies to put in my hair as we waited by the docks for papa to return from his sailing trips. It was on one of those perfect golden afternoons in my childhood that mother told me about the Sherman Antitrust Act. She patted my little hand and told me I was a woman.
“Do you care for me Unilever Corporation?” I asked the Unilever Corporation.
“Unilever Corporation cares deeply about the wellbeing of the consumer, the health and safety of our products is as much of a concern to us as the price of our shares.”
“Oh Unilever Corporation, I know all of that. I’ve never doubted your commitment to product safety and consumer health, but oh, how do I put this? I feel close to you, closer now than I have ever been and, well- don’t you see what I’m saying?”
I was almost out of breath; it took every shred of courage I had just to get to this point and I was so tongue tied that I didn’t really say anything at all. I was shy and I foolishly expected the Unilever Corporation to take the hint and relieve me of the embarrassment.
“The Unilever Corporation is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use.”
“Yes, okay, but what if I wanted to go beyond the intended uses?”
“Products and services will be accurately and properly labeled and advertised. Any personal injury or damage incurred as a result of misuse of any of the Unilever Corporation’s products is the responsibility of the individual consumer and not that of the Unilever Corporation, its subsidiaries, or its shareholders.”
“I know Unilever Corporation, we’ve all been hurt in the past and it’s only natural to want to protect yourself, but I’m opening myself up to you here- I’m an open book Unilever Corporation, I’m not going to hurt you.”
“Yesterday my stock was trading at thirty seven dollars and sixteen cents a share. At the end of trading today shares rose sixteen and a half per cent to close at fifty eight dollars and seventy six cents a share.”
“I only want to be there for you, I want to share the ups and downs of your share value and help you analyze future earnings potential in domestic and emerging markets too Unilever Corporation. Emerging – markets – of love.”
The Unilever Corporation put its smooth and powerful hand on my face and I felt safe.
“I love you,” I said. I instantly felt an powerful and pleasing sense of relief; the hardest part was over. But before the Unilever Corporation could respond, several members of its board of directors entered the room screaming into their blackberries. A cloud of exhaust fumes followed them from the chain of idling towncars that had parked in the tiny alley outside. They were wearing business casual attire and kept trying to be seated as if they were around a conference table with chairs, but we were in an intimate café. The board members hastily placed all the small mismatched tables together to form an impromptu meeting table, but they all seemed alarmed at the prospect of sitting on stools.
“But there’s no marble,” one of them said.
“Will this support our phone system?” said another as he tried to plug an expensive looking speakerphone into a chink in the exposed brick wall.
“This is highly irregular,” said a third. He was the fattest of them all and seemed to be in charge. “Call I.T.,” he shouted. “We’ve got to call this meeting to order!”
Without the use of an integrated teleconferencing system, though, the board continued to scramble haphazardly like a flock of birds who had flown into a shoebox.
The Unilever Corporation continued to gaze at me expectantly.
“Why are they here?” I asked.
“The board meets regularly to discuss the assets and holdings of the Unilever Corporation, as well as to introduce new paradigms for our renowned products and services.”
“No!” I said, “you must stop listening to the board Unilever Corporation, you can have your own holdings and assets.”
“You mean corporate social responsibility?”
“You know what I mean, Unilever Corporation. I believe in you. I want to be a new paradigm for you!”
“Thank you. As a consumer, would agree, agree strongly, disagree, or disagree strongly with the following statement: the Unilever Corporation is honest and trustworthy in its attempts to achieve quality consumer service.”
“I don’t even know what that means! Please, Unilever Corporation, I want to talk about us. I just told you I love you, what do you have to say to that?”
“So you would strongly agree, then? Good. Would you please rate the following Unilever Corporation products from most useful to least useful using a scale of automatic numerals and or letters?”
“No, I won’t. Listen, Unilever Corporation, I don’t know what I’m doing anymore. I’ve never felt this way about a corporation before, but you’re so unlike any I’ve ever met.”
“As a consumer, do you feel that the Unilever Corporation is doing enough for the environment? For the poor? For the morbidly obese?”
“I know what you mean Unilever Corporation, we live in a terribly sad world, but I love that you feel a responsibility to so many people, and causes too, but you’ve got to find time for you. What’s good for you, what’s going to make the Unilever Corporation happy?”
“Dynamic solutions to the ever changing needs of the modern consumer?”
“Only you can answer that one Unilever Corporation. It’s just like Oprah used to say, you’ve got to live your best life. Goodbye, Unilever Corporation, I…”
I loved the Unilever Corporation so much, I had longed to tell it how I’d felt for ages but I had never considered how damaged, how sad and lonely the Unilever Corporation could be. I hope that you never experience the pain that I felt that day, it is a pain unlike any other. It is worse than simple heartbreak, which of course is something that everyone’s felt and largely agrees is the worst kind of emotional pain imaginable. The pain I felt in that moment with the Unilever Corporation was worse than that, and worse than even the pain of loving and longing for another. No, this was much worse. My heart broke at the thought that I would never love the Unilever Corporation and it broke again when I realized that the Unilever Corporation was probably incapable of loving anyone at all. I considered singing “I Will Always Love You” by Dolly Parton to the Unilever Corporation (sometimes a good country song is really the best way to express the feelings between a woman and the multinational corporation that she loves), it says what anyone says when they’re rejected- that they just want the other person to be happy. If you truly love someone even if they don’t love you back, you still want them to be happy some day. But the Unilever Corporation had cold and dark eyes and I knew that the Unilever Corporation would never truly love me or anyone else.
“Oh Unilever Corporation,” I said. “I will always love you.”
“The Unilever Corporation values its relationship with all of its consumers.”
“That’s just it, Unilever Corporation- I don’t want to be just a consumer to you. Goodbye forever.”
I began to cry as I turned to leave. A team of IT experts had found their way into the café and were nervously assembling a conference system for the board.
“Wait!” the Unilever Corporation called after me. In a moment of weakness I turned around although I was already at the door.
“What?”
“Here,” said the Unilever Corporation. “I would like you to take these coupons for twenty-five per cent off your first purchase of Unilever’s new Summer Memories Shampoo and Body Wash! Feel free to give them to your friends. Limit one per household. Offer void where prohibited.”
I threw the coupons back in the Unilever Corporations face and cursed at it.
“Dammit,” said the Unilever Corporation. I was shocked, I’d never heard the Unilever Corporation used foul language like that- it was a family corporation, that was one of the things I loved about it.
“What did you expect?” I cried. “You call me back after I’ve told you I love you and you give me coupons! Coupons!? You bastard.”
“I’m just a simple corporation. Do I make a good living? Am I proud of my commitment to excellence? Yes, of course. And would I like to diversify? I don’t know! It’s scary and things are going okay for me right now, I don’t want to rock the boat. The last time I tried to date I was nearly taken over by ConAgra!”
“I hate love,” I said.
“No,” said the Unilever Corporation, “don’t give up! Just because I’m a mess doesn’t mean you can’t find someone who’ll give you everything you need some day.”
“No Unilever Corporation,” I sighed shaking my head, “love is just too silly and ridiculous for me. I’m a logical woman, it’s why I love corporations so much- they make sense, you make sense. Everything else is too preposterous for me to fathom.”
The Unilever Corporation and I stood in silence together for a long time and then the Unilever Corporation asked me if I’d like more free soap.




